Soul Coffee Co.
Soul Coffee is a conceptual company where the vast sounds of vinyl turntables meet the blissful tastes of hot brewed coffee. This design achieves a vintage yet fulfilling look, combining warmth, melody and nostalgia. This branding would be used for a small, tucked away cafe, with an inviting atmosphere.
Brand Identity
Soul Coffee Co. is a smaller company, but has just as much passion and ‘Soul’ as everyone else. This logo combines two typefaces, and aims to make an old atmosphere, feel new again. By using such a heavily contrasting width font for the word “Soul”, combined with the colour red, the word feels more vintage. However, because it is paired so well with a sans-serif font, and there is clear visual hierarchy, the logo feels more modern. This is perfect for an old store wanting to fit in to this modernised world.
Two characters were created for this makeshift brand, which helps to unite a young persons energy, with the mature sip of coffee. These characters intentionally use a common interest between two worlds, music.
The Menu
A cafe is not complete without a menu. Focusing on the old style menus with the checkered top and bottom, and ensuring the logo and characters are clearly presented, this menu helps to encapsulates the vintage charm Soul Coffee Co. was aiming for.
The menu includes modernised menu items, whilst using up-to-date wording. It also keeps a more simple and minimalistic layout so that it is easy to understand and keeps the consistency of the company.